It’s easy to become numb to the language companies use when they describe themselves. And frankly, that’s because it’s often generic, superficial and hollow. You scratch below the surface and slip right through the gap.

So when we say Augur is the “entrepreneurial” communications partner, how does it make us a better choice for founders who want something stronger than the status quo?

What does it mean?

Curiosity delivers originality

If you don’t ask something different, you can’t find something new. Good questions create the junction to escape the obvious path and discover true inspiration instead.

When you follow your questions back to a source of meaning, it can inform everything you do next. That becomes the origin in your originality — a much more valuable tool than simple creativity, and one that shapes how you show that you see things differently.

effective, REWARDING, inventIVE

Entrepreneurship is about finding better ways to do things, not just whacking lowball outcomes so you meet a service level agreement.

Through systems like Augur Edits, Augur Unbound and Augur Wire, we are pioneering demonstrably different approaches to communications strategy. If you don’t realign the incentives, your behaviour won’t change and you’re just another agency pretending you matter.

The editor’s perspective

You hire us for our judgement and our honesty. To take a strong position requires confidence, imagination and an ability to explain why.

This means we’ll say no when it matters — but it also means we use vision to suggest the alternative path toward the outcome we all want.