When you’re trying to do something new, you don’t always automatically get the establishment on your side. We’ve worked hard to balance the ways we are innovating in PR with the responsibility to ground it in responsible processes — that’s why, even early on, we pushed hard to achieve ISO 9001 compliance via the PRCA’s industry standard audit.
But even so, we’re delighted to have out innovation endorsed with the selection of Augur’s founder as PR Week’s 30 under 30. Read the interview, watch the video and see photos here — or see our answers to the interview below.
1) What has been your proudest achievement in PR?
I’m pleased my achievements have come from doing what I believed was right. But I’m most proud of developing my ability to learn from when I was wrong. The former opened lots of doors but I think it’s the latter that rescued me from being just another frustrated, precocious AE.
2) How do you expect PR to change over the next 10-15 years?
I think there’s a common dishonour in old PR. Insincerity, insecurity, ineptitude.
We need to refocus agencies on what they once were and can be again: smaller teams of unusually talented individuals delivering really focused strategy. Personal chefs instead of McDonalds lackies.
Great PR will help companies create value by communicating their true strengths accurately. Meanwhile, a subclass of opportunistic bottom feeders will continue to see their value erode as everyone from SEOs to ‘social media gurus’ bid their price down.
3) Where do you see yourself in 10 years time?
I hope to have made progress offering great PRs a better way to spend their time, doing great work for great clients. If Augur continues to thrive, I play with the idea of handing it to one of the team to refound and reforge.
After all, they say life begins at 40, right?